In recent years, there has been a notice­able increase in the num­ber of com­pa­nies across the globe adopt­ing video tech­nol­o­gy to influ­ence busi­ness outcomes.

Its con­tex­tu­al appli­ca­tions are plen­ti­ful, with new and inter­est­ing uses for video with­in the busi­ness envi­ron­ment appear­ing every day. Con­se­quent­ly, it is safe to say that the use of video in com­pa­nies has reached the stage where if your organ­i­sa­tion hasn’t invest­ed, you could be los­ing out to those busi­ness­es who have.


5 ways video positively impacts training and development for employees

One of the most notable and pop­u­lar uses for video in this regard is in enhanc­ing inter­nal train­ing and devel­op­ment oppor­tu­ni­ties to employ­ees. Whether this be for stan­dard­ised or bespoke train­ing, coach­ing or employ­ee on board­ing, there is an under­ly­ing con­sen­sus that video for devel­op­men­tal prac­tices is high­ly effec­tive in embed­ding adult learn­ing; an under­stand­ing that is backed and proven by research.

1. Stan­dard­ised training 
Every organ­i­sa­tion has train­ing require­ments that are com­mon to more than one employ­ee; it is there­fore impor­tant for every­one to receive it to the same stan­dard. Organ­i­sa­tions who use video to record their train­ing pro­vi­sions are able to ensure stan­dard­i­s­a­tion with ease. More­over, the process goes a long way in pre­vent­ing knowl­edge gaps with­in teams and depart­ments as all infor­ma­tion is record­ed on film, so poten­tial dif­fer­ences in its dis­tri­b­u­tion are removed.

2. Shar­ing of standards 
In a sim­i­lar vein, anoth­er appli­ca­tion of video tech­nol­o­gy is the shar­ing of organ­i­sa­tion­al stan­dards. This is anoth­er impor­tant dynam­ic for organ­i­sa­tions as stan­dards influ­ence busi­ness out­comes such as client reten­tion, pub­lic image and reputation.

Video can pro­vide an engag­ing, yet pow­er­ful for­mat for Human Resources and Learn­ing & Devel­op­ment depart­ments to dis­trib­ute expect­ed standards.

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3. Onboard­ing new staff
When a new employ­ee is in ini­tial train­ing, there is always lots of new infor­ma­tion to be digest­ed. This can range from day-to-day respon­si­bil­i­ties and expec­ta­tions, to com­pa­ny his­to­ry, image, or standards.

It is impor­tant for this infor­ma­tion to be under­stood and embed­ded for suc­cess­ful on-board­ing. The intro­duc­tion of video tech­nol­o­gy into the ini­tial train­ing process makes this learn­ing curve more man­age­able; crit­i­cal infor­ma­tion can be pre­sent­ed in the most effec­tive way that research sug­gests, and more­over, the employ­ee can revis­it these videos after ini­tial training.

4. Access to best practice 
Some organ­i­sa­tions have embed­ded video tech­nol­o­gy deep­er into their train­ing and devel­op­ment pro­vi­sions by allow­ing staff to record and share their best prac­tice. Inspired by school teach­ers, who cap­ture best exam­ples of teach­ing prac­tices and share them with oth­er col­leagues for devel­op­men­tal pur­pos­es, these organ­i­sa­tions use video in the same vein.

Fur­ther­more, cat­a­logues of best prac­tice can be cre­at­ed as a pow­er­ful tool for train­ing and devel­op­ment pur­pos­es. Whether you’re a train­er, sales­per­son, lawyer or a mechan­ic, shar­ing exam­ples of best prac­tice is an excel­lent way to ensure exper­tise spreads through­out your organisation.

5. Con­tex­tu­al feedback 
Final­ly, video can be used with­in train­ing and devel­op­ment is to allow staff record their prac­tice with­in coach­ing pro­grammes. In its sim­plest form, this allows for the learn­er to see and hear them­selves act­ing out what the feed­back is say­ing. There are numer­ous research papers to sup­port that con­tex­tu­al feed­back has an extreme­ly high impact when embed­ding adult learn­ing, par­tic­u­lar­ly when cou­pled with access to best practice.

Has your organ­i­sa­tion used video to enhance staff train­ing and devel­op­ment? Do you have any tips of your own? Down­load our whitepa­per.

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5 uses for video tech­nol­o­gy in train­ing and development
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