We’ve all heard of coach­ing and men­tor­ing. Both are incred­i­bly use­ful tools that are sought out by organ­i­sa­tions, and indi­vid­u­als alike. Unlike more tra­di­tion­al train­ing meth­ods that rely on dis­sem­i­nat­ing infor­ma­tion, they are used to enhance employ­ee spe­cif­ic knowl­edge and skills on an indi­vid­ual basis rather than a one size fits all approach.

Coach­ing is much more struc­tured than men­tor­ing and tends to be short-term with imme­di­ate gains. Men­tor­ing, how­ev­er, is a rela­tion­ship which devel­ops more slow­ly over time and can last for years. Both help your staff gain the expe­ri­ence to achieve long-term career goals and have a host of oth­er benefits. 

This blog explores our 4 favourite ways that it can ben­e­fit your workplace.

1. Improves staff retention

Staff turnover is cost­ly, and staff that feel under-val­ued or unsup­port­ed, leave. Research shows that coach­ing and men­tor­ing helps to build sup­port­ive rela­tion­ships between col­leagues, leav­ing indi­vid­u­als feel­ing appre­ci­at­ed, empow­ered and invest­ed in. Using it as a tool for devel­op­ment increas­es job sat­is­fac­tion, improves staff reten­tion and in turn, reduces recruit­ment costs. 


2. Attracts new employees

Coach­ing and men­tor­ing meth­ods have been proven to be more engag­ing than monot­o­nous train­ing ses­sions. Employ­ees are able to form trust­ed rela­tion­ships with their coach­es, giv­ing them a first-point of con­tact for any queries. Reg­u­lar com­mu­ni­ca­tion allows staff to work towards both per­son­al and com­pa­ny goals with a pos­i­tive state of mind. Apply­ing this to your work­place will increase employ­ee engage­ment and put staff well­be­ing at the heart of the company.




3. Accelerates career development

High­ly-struc­tured, one-size-fits-all train­ing pro­grammes are high­ly inef­fec­tive. Coach­ing and men­tor­ing takes advan­tage of the knowl­edge and exper­tise of expe­ri­enced staff by giv­ing employ­ees the skills need­ed to meet pro­fes­sion­al devel­op­ment goals. Stud­ies show that employ­ees who work for com­pa­nies that have imple­ment­ed coach­ing and men­tor­ing strate­gies are 5 times more like­ly to be promoted.


3. Encourages a high performing culture

Employ­ees of com­pa­nies with a strong coach­ing and men­tor­ing cul­ture are more engaged than those at organ­i­sa­tions who are not. They are able to align their per­son­al goals with com­pa­ny pri­or­i­ties which, in turn, helps to improve both their indi­vid­ual per­for­mance and team effi­cien­cy. Many com­pa­nies are now using coach­ing and men­tor­ing tech­niques to pro­mote a high per­form­ing cul­ture that will give them a com­pet­i­tive edge.

Have you thought about the ben­e­fits of using video for coach­ing and mentoring?

For more infor­ma­tion on cre­at­ing mean­ing­ful coach­ing and men­tor­ing rela­tion­ships, down­load our guide.

4 ways coach­ing and men­tor­ing can ben­e­fit your workplace
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