We’ve all heard of coaching and mentoring. Both are incredibly useful tools that are sought out by organisations, and individuals alike. Unlike more traditional training methods that rely on disseminating information, they are used to enhance employee specific knowledge and skills on an individual basis rather than a one size fits all approach.
Coaching is much more structured than mentoring and tends to be short-term with immediate gains. Mentoring, however, is a relationship which develops more slowly over time and can last for years. Both help your staff gain the experience to achieve long-term career goals and have a host of other benefits.
This blog explores our 4 favourite ways that it can benefit your workplace.
1. Improves staff retention
Staff turnover is costly, and staff that feel under-valued or unsupported, leave. Research shows that coaching and mentoring helps to build supportive relationships between colleagues, leaving individuals feeling appreciated, empowered and invested in. Using it as a tool for development increases job satisfaction, improves staff retention and in turn, reduces recruitment costs.
2. Attracts new employees
Coaching and mentoring methods have been proven to be more engaging than monotonous training sessions. Employees are able to form trusted relationships with their coaches, giving them a first-point of contact for any queries. Regular communication allows staff to work towards both personal and company goals with a positive state of mind. Applying this to your workplace will increase employee engagement and put staff wellbeing at the heart of the company.
3. Accelerates career development
Highly-structured, one-size-fits-all training programmes are highly ineffective. Coaching and mentoring takes advantage of the knowledge and expertise of experienced staff by giving employees the skills needed to meet professional development goals. Studies show that employees who work for companies that have implemented coaching and mentoring strategies are 5 times more likely to be promoted.
3. Encourages a high performing culture
Employees of companies with a strong coaching and mentoring culture are more engaged than those at organisations who are not. They are able to align their personal goals with company priorities which, in turn, helps to improve both their individual performance and team efficiency. Many companies are now using coaching and mentoring techniques to promote a high performing culture that will give them a competitive edge.
Have you thought about the benefits of using video for coaching and mentoring?
For more information on creating meaningful coaching and mentoring relationships, download our guide.